PROGRAM OBJECTIVES

The program has been developed after a comprehensive evaluation of the curriculum of BBA programs of key international universities, and those in Pakistan.

The program has incorporated a number of innovative elements in its curriculum which include: the allowance for electives in the area of liberal sciences, natural science, computer science, and law; incorporation of sports and arts and literature as a part of the curriculum; workshops on personal development and career planning; the provision for trading lab for introducing the students to the valuation of securities and derivatives; use of language lab for teaching of languages and business communication; and the provision of experiential learning courses involving operational enterprise assignments.

Program Objectives

The objective of the program is to develop not only the foundational knowledge of the students in all major areas of business, but also the personal competencies to understand, appreciate, think, and act strategically in a rapidly changing environment of the business world.

BHU’s BBA program applies innovative teaching methodology including flip learning, action learning and experiential learning for the development of communication skills, quantitative reasoning and business analysis competences. Through different courses, students will be acquainted with business dynamics and functionalities, practices and processes, understand the role of economics in the world marketplace, and acquire awareness of local and global business issues.

Degree Offered

  • Duration: 4 Years
  • Semesters: 8
  • Credit Hours: 136

Entry Requirements

The applicant should:

  • Have 50% marks in HSC or equivalent marks in A-levels, or other qualifications
  • Qualify the Aptitude Test and Interview

Internship Opportunities

  • FMCGs
  • Banks
  • Multinational companies
  • Advertising agencies
  • Media houses
  • Pharmaceutical companies
  • NGOs
  • Public sector enterprises

Career Prospects

Graduates will find opportunities in:

  • Brand management
  • Marketing management
  • Technology management
  • Finance management
  • Operations management
  • Sales management
  • Digital marketing
  • Social media planning
  • Human resource management
  • Project management
  • Entrepreneurship and startup management
  • Market analysis
  • Management consultancy

Digital Marketing

Prepares students to learn and apply online digital media marketing tools and techniques.

Technology Management and Innovation

Prepares students for the application of management skills for proper use of technology

Human Resource Management

Designed to produce competent human resource professionals equipped with requisite soft skills

Finance and Banking

Designed to encompass various functional areas of banking and finance

Intrapreneurship and Startup Management

Grooms students to take initiatives within established organizations, or initiate their own business ventures

Year 1

Semester 1

Course Code Course Title Cr. Hours
MTH100 Basic Mathematics (for non Pre Engineering students) 0+0
CSC100 Introduction to Computing 0+0
ENG101 Functional English 2+1
ACC101 Introduction to Accounting 2+1
MGT101 Principles of Management and Leadership 3+0
PST101 Pakistan Studies 2+0
PDV101 Personal Development and Career Planning 0+0.5
FIN101 Securities Trading & Applied Economics-I 0+0.5
Total 12

Semester 2

Course Code Course Title Cr. Hours
ECO102 Microeconomics 3+0
ENG105 Presentation and Communication Skills 3+0
MTH104 Introduction to Business Analytics 3+0
MKT101 Principles of Marketing 3+0
ACC106 Financial Accounting and Corporate Reporting 2+1
IST102 Islam and World Religions 2+0
PDV102 Personal Development and Career Planning-II 0+0.5
FIN102 Securities Trading & Applied Economics-II 0+0.5
Total 18

Summer Semester

Course Code Course Title Cr. Hours
IIP131 Industry Immersion Project - I (Community Service) 3+0
Total 3

Year 2

Semester 3

Course Code Course Title Cr. Hours
MTH103 Calculus and Analytical Geometry 3+0
MGT201 Organizational Behavior and Leadership 3+0
FIN203 Introduction to Business Finance 3+0
PHI101 Philosophy, Logic, and Critical Thinking 3+0
ECO203 Macroeconomics 3+0
PDV201 Arts and Literature-I 0+0.5
FIN201 Securities Trading & Applied Economics – III 0+0.5
Total 16

Semester 4

Course Code Course Title Cr. Hours
MKT201 Consumer Behavior 3+0
MGT205 Human Resource Management 3+0
FIN204 Financial Management 3+0
LAW202 Legal Environment for Business in Pakistan 3+0
PDV202 Arts and Literature-II 0+0.5
FIN202 Securities Trading & Applied Economics – IV 0+0.5
HUM201 Cultural Anthropology 3+0
Total 16

Summer Semester

Course Code Course Title Cr. Hours
IIP202 Industry Immersion Project - II (Manufacturing Industry) 3+0
Total 3

Year 3

Semester 5

Course Code Course Title Cr. Hours
ENG306 Applied Business Communication 3+0
MTH304 Business Analytics (Modelling & Forecasting) 3+0
ECO301 Financial Institutions and Markets 3+0
MGT301 Operations and Project Management 3+0
ACC306 Accounting for Management Decisions 3+0
LAN302 Mandarin Chinese I 1.5+0
PDV301 Personal Development and Career Planning-III 0+0.5
PDV302 Arts and Literature-III 0+0.5
Total 17.5

Semester 6

Course Code Course Title Cr. Hours
MTH303 Application of Quantitative Techniques in Research 3+0
CSC307 Introduction to MIS and ERP 3+0
XXXxxx* Business Majors Elective I 3+0
XXXxxx* Computer Science/Law/Economics Elective I 3+0
XXXxxx* Natural Science/Social Science/Humanities Elective-II 3+0
LAN303 Mandarin Chinese-II 1.5
PDV303 Personal Development and Career Planning-IV 0+0.5
PDV304 Arts and Literature-IV 0+0.5
Total 17.5

Summer Semester

Course Code Course Title Cr. Hours
IIP301 Industry Immersion Project - III (Service Industry) 3+0
Total 3

Year 4

Semester 7

Course Code Course Title Cr. Hours
MGT401 Entrepreneurship 3+0
MKT401 Marketing Research 3+0
XXXxxx* Computer Science/Law/Economics Elective-II 3
XXXxxx* Business Majors Elective-II 3
XXXxxx* Business Minors Elective-I 3
Total 15

Semester 8

Course Code Course Title Cr. Hours
MGT405 Strategic Management 3+0
HUM401 Business Ethics 3
XXXxxx* Business Majors Elective-III 3
XXXxxx* Business Majors Elective-IV 3
XXXxxx* Business Minors Elective-II 3
Total 15

*Course code for the electives is subject to the course offered

Note: This curriculum plan conforms to the current guidelines of the Higher Education Commission of Pakistan (HEC) for the program. These are subject to change by the HEC.